Forming creditor’s image: to be demanding or loyal

Business reputation is an objectively formed set of opinions about the company of representatives of stakeholders, in one way or another associated with this company (employees, investors, creditors, consumers, government representatives, analysts, media, etc.). Business reputation in practice looks like a “good name” of the company, it is formed under the influence of many factors and evaluated by various parameters.

One should not identify “image” and “business reputation” of the company, although these categories are closely related. An image (image) is a rather superficial, often artificially created for a relatively short period of time idea about an object, which is formed in the minds of people. Since people have different information about the company, different history of their relationship with the company, so the image of the same company is formed by different people. An image may not reflect the underlying economic and social characteristics of a company, the specifics of its behavior on the market and the consequences of its activities, often camouflaging the real principles and methods of doing business. The image can be changed significantly without changing anything in the company itself.